The poster introduces the 34th week of the book “Study” as an experience of human communication and understanding.
According to Saba According to the news headquarters of the 34th Book Week of the Islamic Republic of Iran, on the eve of this cultural event, its official poster by Mohammad Ardeshiri; It was designed by a graphic artist and its artistic management was carried out by Daoud Arsoni. In the poster, the slogan of this period of the book week, “Let’s have a conversation with the book”, has been recreated in visual language. Image composition is based on the relationship between books, language and human communication. Each of the graphic elements has a share in the formation of this meaning and together they provide a reading of the place of the book in the conversational experience. The central question of this image can be formulated as follows: How can one enter into a conversation with a text that is read silently?
The main focus of the composition is the creative reproduction of the graphic sign of the accolade or two signs { }. Brackets are used in the writing system to define the range and link a set of elements. The French word Accolade also refers to the concept of hugging and wrapping arms around the neck. In this poster, two book-like forms on the sides of the central phrase have found a function similar to an accolade. These two forms cover the space between them and put the central phrase in the focus of attention. Their layered structure also evokes many pages of a book and refers to the concept of accumulating experiences and thoughts.
“Dialogue” is a process for mutual understanding and expansion of knowledge. When faced with the views of others, a person finds the opportunity to revise his views. Every conversation can bring a new horizon of understanding to the parties. The book is one of the stable fields of this experience. The remaining writings from different historical periods provide the possibility of communication between generations and make the experience of different people available to the readers. Even reading a text every time can provide the basis for the formation of a new interpretation.
Curved lines and overlapping circles in the central part of the poster expand this concept to another level. These lines evoke a network of connections and intersections. The overlapping circles can be seen as a sign of overlapping intellectual horizons and the formation of a common space between human experiences. In such a space, meaning is formed from the connection between different voices and perspectives. The book also provides the possibility of the presence of these voices in a common space. Different narratives, ideas and experiences are placed together in the world of the book and it introduces the reader to a wide range of human perceptions.
The 34th Book Week of the Islamic Republic of Iran will be held throughout the country from the 22nd to the 30th of Aban (1405) with the slogan “Let’s talk with books”.
