Memorandum of cooperation between the Iranian Management Association and the organizers of the national event “MANA; Iran’s National Social Responsibility Award” was signed with the aim of developing scientific and specialized collaborations, promoting the culture of social responsibility and using managerial capacities to identify and introduce effective measures in the field of culture and art.
According to Saba According to the public relations of the Institute for the Development of Culture and Art; The signing ceremony of this memorandum was held in the presence of Seyed Sadegh Pejman, CEO of the Institute for the Development of Culture and Art and Mana Event Secretary, Azar Saimian, President of Iran Management Association, Alireza Sahibi, CEO of Mehrvision Technology Development Company, and Amir Hossein Behrouz, Executive Secretary of Mana National Event.
In this meeting, the parties emphasized the necessity of using the capacity of scientific and professional associations, developing a culture of responsibility in economic enterprises, identifying successful experiences and creating fields of cooperation between the country’s management community and social responsibility activists.
Emphasizing the necessity of revising the social responsibility approaches of companies, the CEO of the Institute for the Development of Culture and Art said: Taking advantage of the capacity of economic enterprises to identify and nurture cultural and artistic talents, develop the market of creative products and strengthen the infrastructure of intellectual property can be the basis for the formation of new value-creating streams in the country’s economy.
At the signing ceremony of the memorandum of understanding between Iran Management Association and Mana National Award, referring to the necessity of rethinking the experience of the last decade of companies in the field of social responsibility, he said: linking the country’s managerial and economic capacities with events such as the Mana National Award, provides a good opportunity to evaluate past actions, identify neglected capacities and design new approaches in the field of social responsibility, especially in the realm of culture and art.
Emphasizing the importance of the role of culture and art in strengthening social resilience, he added: Iran’s society’s experience in facing crises, especially the two recent wars, showed that the country’s cultural, identity, and civilizational capitals are important pillars of social resilience. From this point of view, paying attention to culture and art in corporate social responsibility programs, in addition to cultural and social works, can be the basis for the development of economic capacities and the creation of new opportunities.
The CEO of the Institute for the Development of Culture and Art further pointed out the broad capacities of the country’s cultural and creative industries: Today, in many cities, there are valuable talents in various cultural and artistic fields, who have not found the possibility of flourishing and effective presence in the cultural economy due to limited access to specialized training, financial resources, and the market. By focusing on identifying and empowering these talents, corporate social responsibility can provide the context for connecting them to specialized institutions and production and supply chains in areas such as digital games, music and cinema.
Pejman also considered the development of the market and export of cultural and creative products as one of the necessities of the culture economy and said: despite the significant capacities of the country in the production of cultural and artistic products, we are still facing challenges in the field of market development and export of these products. Targeted use of the capacity of companies and economic enterprises in the framework of social responsibility can help to strengthen the infrastructure of this field, empower activists and create new opportunities for the presence of Iranian cultural products in domestic and international markets.
Referring to the importance of intellectual assets and creativity in the future of the country’s economy, he noted: One of our long-term goals is that intellectual assets, creativity and intellectual property become one of the effective streams of value creation in the country’s economy. Achieving this goal requires the development of legal and economic infrastructure, the strengthening of the intellectual property system, and the removal of regulatory and governance obstacles in this field.
In the end, the CEO of the Institute for the Development of Culture and Art expressed his hope that the cooperation between the Ministry of Culture and Islamic Guidance, the Iranian Management Association and groups active in the field of social responsibility will lay the foundation for the formation of a new approach in supporting culture and art; An approach in which the economic capacities of companies, along with their social responsibilities, contribute to the sustainable development of cultural and artistic activities, the flourishing of creative talents, and the strengthening of the country’s cultural economy.
Saimian: Management in crisis requires dynamism and specialized cooperation
In this ceremony, Azar Saimian, the head of the Iranian Management Association, pointed out the importance of managing organizations in crisis situations, and emphasized the necessity of maintaining dynamism, preparation and using scientific and managerial capacities to overcome difficult situations.
Referring to the almost 70-year history of the Iranian Management Association, he said: This association operates in the fields of education, research and consulting, and despite the difficult conditions of last year, it has continued its scientific and specialized programs.
Saimian also pointed to the activities of the association in the field of organizational culture and social responsibility and benefiting from international experiences, and he considered cooperation with groups active in this field as an opportunity to strengthen the country’s managerial and social capacities.
Sahibi: Cultivation and modeling play an effective role in social responsibility
Alireza Sahibi, CEO of Mehrvision Technology Development Company, introduced the goals of Mana’s national event and said in this ceremony: “Iran’s National Social Responsibility Award is organized with the slogan of “Institutional and effective social responsibility” and tries to help improve the quality of responsible actions in the country by identifying and introducing successful models.
Pointing to some non-priority and low-effective spending practices in the field of social responsibility, he emphasized: It is not possible to correct this situation only through legal guidelines and negative measures, and culture-building, modeling and changing the attitude of organizations can play a more effective role in this field.
Sahibi also emphasized the need for economic enterprises to play a more serious role in the field of culture and art and considered responsible actions in this field as an opportunity to strengthen hope and improve the cultural and psychological atmosphere of the society.
Behrouz: Identifying activists and creating a communication platform are the two main goals of Manas
Amirhossein Behrouz, Executive Secretary of the Mana National Event, also explained the two main goals of this event, pointing to the need to pay more attention to social responsibility in the realm of culture and art.
He said: The first goal of Mana is to identify and bring together the network of activists, organizations and effective groups in the field of social responsibility and create synergy between existing capacities.
Behrouz added: The second goal is to move towards creating a platform for communication between the needs and priority projects with the resources and capacities of social responsibility, so that the allocation of resources and the implementation of actions become more targeted and effective.
Pointing to the importance of cooperation with scientific and specialized associations, he demanded to use the capacity of professors and specialists of the Iranian Management Association in the scientific panels and programs of Mana, to take advantage of international experiences and to provide extensive information to the members and collections related to the association.
The executive secretary of Mana also emphasized that one of the main concerns of the organizers is to identify people and groups that have done valuable actions in the field of social responsibility, but their activities have not been sufficiently recognized so far.
Expanding scientific and managerial cooperation for effective social responsibility
The conclusion of this memorandum was made in order to strengthen the relationship between the scientific and management capacities of the country with the national event of Mana, and it can provide the basis for the use of specialized knowledge, management experiences and the communication network of the Iranian Management Association in the way of promoting social responsibility.
The national event “Mana; Iran’s National Social Responsibility Award” is organized by the Institute for the Development of Culture and Art, on behalf of the Ministry of Culture and Islamic Guidance, and under the executive management of Mehrvijan Technology Development Company.
This event, focusing on social responsibility in the field of culture and art, seeks to identify and introduce effective measures, promote successful models, strengthen the participation of the private sector, and create a basis for cooperation between economic enterprises, scientific institutions, and cultural and social activists.
