The foot of the game makers opens to the production of animation

Nasser Arbab/Saba, Nasser Jahdeniya, the CEO of Iran’s National Animation Foundation, spoke to Saba on the sidelines of a press conference explaining the activities of this foundation, and spoke about the plans of this group to coordinate between the organizations in charge of animation, to cooperate with the computer games industry, and to change the supply and display of animation products.
Referring to the tasks set in the 7th Development Plan, he announced the handing over of the coordination responsibility of the active institutions in the field of animation to the National Animation Foundation and said that this group is creating a specific mechanism to monitor the performance of the institutions and define joint cooperation. Jahdeniya also considered the development of the joint animation and video game market as one of the foundation’s serious plans and emphasized that the future of animation products should not be limited to television.
Assigning the responsibility of coordinating the devices to the National Animation Foundation
At the beginning of this conversation, referring to the tasks of the 7th development plan in the field of animation, Jahdeniya stated: According to the task of the 7th development plan, the Ministry of Culture and Islamic Guidance has been appointed as the coordinator of the organizations active in the field of animation, and this responsibility has been assigned by the ministry to the National Animation Foundation.
He continued: In this regard, we have held meetings with the institutions in charge of animation to coordinate our activities and plans. Also, according to the request of the country’s program and budget organization, it has been decided to receive the performance report of the devices on an annual basis and in fact once every six months.
Pointing out that these interactions are not limited to receiving performance reports, the CEO of the National Animation Foundation added: In addition to this monitoring and coordination mechanism, we are defining joint interactions and collaborations with governing and government bodies so that we can reach specific results in the field of joint productions and activities.
Collaboration between animation makers and game makers for market development
In another part of this conversation, Jahdeniya considered the development of the market of cultural products and the establishment of connections between creative industries as one of the serious plans of the National Animation Foundation and said about the cooperation with the National Foundation of Computer Games: One of our important plans is the development of the product market; Both animation products and products that come from other areas such as books and video games. We have included this issue in the plans of the foundation and last year we had an initial experience in this field, which we intend to develop this year.
Referring to the creation of a cooperation mechanism between the two National Foundations of Animation and Computer Games, he explained: With the planning of the Minister of Culture, a structured and organized interaction has been formed between the National Foundation of Animation and the National Foundation of Computer Games. In this framework, I am on the board of the Computer Games Foundation and the CEO of that foundation is also on the board of the National Animation Foundation so that necessary coordination can be done at the strategic and macro level.
Emphasizing that this cooperation should be implemented from the level of management decisions, Jahdeniya said: In the field of implementation, we have plans for computer game pitching events so that we can simultaneously follow the development of animation and game products. On the other hand, we follow up the presence of game studios more seriously in the pitching events of the National Animation Foundation.
He added: The goal is to enable the development of a related video game product at the same time as an animation work is produced. In this way, we can use the capacities of two industries to develop the market of cultural products and create new paths for the economic exploitation of works.
Iranian animation should not be seen only on TV
The CEO of the National Animation Foundation, in response to a question about the change in the audience’s consumption pattern and their tendency to watch animation on platforms and cyberspace, pointed out the necessity of expanding the distribution channels of Iranian works.
Jahdeniya stated: Considering that today a significant part of the audience follows animation outside of television and through platforms and platforms of virtual space, we have also considered this change in the consumption pattern in our plans.
He continued: One of the reasons we have entered the field of serial production is this issue; We want to have products that can be offered and displayed both through TV and official platforms and through private sector platforms. We must be able to offer domestic products in spaces that have a serious audience today.
Referring to the necessity of interaction with other devices to realize this goal, Jahdeniya said: We are trying to form these interactions with different devices and be able to prepare and supply products in the form of specific programs for publication on the web and virtual space.
In the end, the CEO of the National Animation Foundation emphasized: One of our strategies to reduce the consumption of foreign products and provide support for domestic production is to work more on the production, distribution and distribution of Iranian products. If we want to provide the possibility of the effective presence of domestic products in front of the supply of foreign products, we must also be present in new platforms and present Iranian works in the same spaces where the audience is present today.